With all businesses suffering from COVID induced issues I recommend the following process: EDF

E = Eliminate, eliminate all unnecessary cost, measure all necessary cost, clear the decks.

D= Diversify, if you can move your efforts into other areas. Make some profits where you can, but make sure they are actual profits.

F = The Future, that is the most important issue for COVID the moment when we exit Government support and Government limits and plunge into a Brave New World. Emerging from COVID is likely to be the most dangerous stage.

So…… EDF